Turning Millard County’s Digital Experience Into a Destination

First, we created a new, tourism-specific URL that eliminated confusion. With a clean, clear domain dedicated solely to tourism, visitors could now find trip-planning resources without ending up on the government site. We also set up a strategic redirect from the old domain to ensure no one got lost along the way.

Next, we overhauled the website to serve as the digital hub for tourism and information. We redesigned the site from the ground up, prioritizing: A sleek, modern design that actually made visitors want to stay and explore. Cohesive branding that reflected the organization’s new brand identity. A new, user-friendly navigation that grouped together major attractions, accommodations, and events into intuitive categories. Mobile-first functionality, since most people plan trips on their phones. An event submission portal that lets locals and businesses promote events, boosts event attendance, and turns the site into a true hub for everything happening in Millard County. An event submission portal that lets locals and businesses promote events, boosts event attendance, and turns the site into a true hub for everything happening in Millard County.

We conducted in-depth research to update the brochure with clear, experience-driven guidance — detailing essential gear, ideal visit times, required fees, and trip duration — to set expectations and enhance travel experiences. Then, we redesigned the Explore Guide as a curated adventure map with interactive features like: Easy-to-follow itineraries that helped visitors plan day trips or weekend getaways. QR codes, maps, and GPS links to popular destinations so travelers could get there without hassle. Stunning visuals that showed off Millard’s natural beauty. Stronger calls to action that drove visitors straight to the website for more info.

The old website’s hosting platform wasn’t built for speed or scalability, so we migrated the site to a more robust hosting platform to ensure faster load times, better reliability, and a smoother user experience. Now, visitors can get the information they need without frustrating lags or delays.

While the county’s branding was already in place, it wasn’t being fully leveraged across all touchpoints. We took the existing brand and applied it consistently across the new website, brochure, and other marketing assets to create a cohesive and professional look that matched the county’s adventurous spirit.

In addition to the digital Explore Guide, we also helped them create a physical version that aligned with their new brand identity, with high-quality imagery, easy-to-read layouts, and engaging storytelling that highlighted county attractions in a format that works best for print to hand out at events.