The Challenge
White Glove Moving & Storage approached Avalaunch Media with a lofty goal in mind: to lower their cost per conversions to less than $100. Initial investigations of the pre-existing situation revealed very high costs per conversion. White Glove had mainly been relying on Google Search ads, Avalaunch noticed White Glove was not using display ads. Display is a key aspect of a PPC strategy. It is a disruptive marketing strategy, so it proactively positions a brand to be seen, rather than organically noticed by customers. Display campaigns, coupled with Google’s smart audience targeting, was the primary strategy employed by Avalaunch for White Glove Moving & Storage.