Whitefish Credit Union

Industry

  • Financial Institution

74.32%

Increase in Organic Traffic YoY

145%

Increase in Paid Media CTR

55%+

View Rate on Video Ads

40%

Increase in Loan Applications YoY

The Challenge

White Fish Credit Union approached Avalaunch Media with a clear objective: to enhance their online presence and drive more applications for loans and credit cards. Despite being a trusted financial institution, they faced challenges in effectively reaching potential clients online. Their website was not fully optimized for search engines, and their paid media campaigns were not yielding the desired results in terms of click-through rates and application starts. White Fish Credit Union needed a comprehensive digital strategy that could not only increase their visibility but also translate into tangible business outcomes.

The Approach

In a comprehensive digital strategy to boost White Fish Credit Union’s online presence, Avalaunch Media developed a content hub for improved user experience and SEO, optimized existing web pages for better search engine rankings, and conducted regular technical SEO audits to identify and rectify issues. Strategic link building aimed to enhance domain authority, with special attention to the Auto Loans page and Credit Card application page. Optimizations were made to Google My Business and other listings. The content was thoroughly audited and optimized to follow SEO best practices. Additionally, paid media strategies included ongoing campaign optimizations with a focus on “application starts” to increase loan and credit card applications, enhancement of landing pages for higher conversion rates, and optimization of video ads to improve engagement.

01Conduct and in-depth audit for SEO and Paid Media

02Optimize paid media performance through strong creative and CRO

03Implement marketing automation and lead nurturing

04Analyze performance and continue optimizations

A business man shaking hands with a couple sitting across from him.

The Results

The results we produced were incredible. During the course of our engagement, we completed the following:

  • Organic Traffic: Achieved a 74.34% increase in organic traffic, indicating a stronger online presence.
  • Paid Media Performance: Saw a 145% increase in Click-Through Rate (CTR) for paid media, reflecting more effective ad campaigns.
  • Video Ad Engagement: Over 55% view rate on video ads, showing high audience engagement.
  • Marketing Automation: Achieved 100% automation in email marketing, leading to more efficient lead nurturing.
  • Application Growth: Experienced a 40% year-over-year increase in loan and credit card applications, directly contributing to business growth.

Avalaunch Media has developed a deep expertise in marketing for credit unions. We have worked with many credit unions and financial services companies over the last twenty years and we know what it takes to grow your members. If you are looking for a credit union marketing agency, please contact us today for free consultation.

We Launch Brands, People, and Purpose

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 801-893-9431.

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 801-893-9431.

We Launch Brands, People, and Purpose