SEO Management Creative Brief

Name

This field is for validation purposes and should be left unchanged.

Business Information

Name*

Business Name*

Email*

Phone*

Website URL*

Company Address*

Please enter your full address.

Who should we send invoices to?*

Please provide the name and email of each person we should send invoices to.

SEO Campaign History

Have you or an agency done SEO work for your business in the past?*

Yes
No
Unknown

Provide a summary/history of SEO work done in the past*

Have you had a manual action or penalty imposed on your website from Google at any time in the past?*

Yes
No
Unknown

Do you know the approximate date the manual action or penalty was imposed from Google?*

Please provide an explanation of why you believe you Google imposed a penalty*

What are your pain points when it comes to SEO?*

Tell about the kinds of challenges you are currently facing with regards to SEO.

Topic Focus & Campaign Targeting

Who are your main competitors?*

Please list names or websites.

Describe your target audience & their demographics?*

The more information the better here. Things like gender, income, age, family status, hobbies, likes or dislikes, etc.

What is your unique selling proposition?*

What differentiates you from your competitors? What are your unique selling propositions? i.e. 20% off everything, free shipping, 500 years in business, BBB A+ rating, best of bread, etc.

What kinds of things do you want us to stay away from in your industry?*

If there is nothing you can think of, please state so.

What are your most profitable products/services that you would like us to target?*

Do you have a list of keywords that you want us to target?*

Yes
No

Optional - Please upload your keyword list here

Accepted file types: pdf, xls, doc, docx, xlsx, txt, pages, csv, key, ppt, pptx, zip, Max. file size: 300 MB.

Maximum total form file size upload is 25 MB. File types accepted include: pdf, xls, doc, docx, xlsx, txt, pages, csv, key, ppt, pptx, zip.

Is there anything else you feel is important for the SEO Manager to know about your campaign?*

Geographical Targeting

Will your SEO campaign target users globally?*

Yes
No

Will your SEO campaign target users nationally?*

Yes
No

What nations will be targeted?*

Does your business provide services locally or have a physical store-front? (i.e. Doctor's office, retail store, etc.)*

Yes
No

The following Excel file needs to be downloaded & completed and returned to your SEO Manager. You can download the file here and return it at a later date. Please let us know if you have questions as your working on this task.

Account Access & Credentials

Does your website use Google Analytics?*

Yes
No

Please add the following email as an admin user to your analytics account: [email protected]. You can get help with adding users by clicking here.

Does your website have a Google Search Console (formerly known as Google Webmaster Tools) account?*

Yes
No

Please add the following email as an admin user to your search console/webmaster tools account: [email protected]. You can get help with adding users by clicking here.

Getting Started Assignments for You!

Before you click on the Submit Information button below, please download this helpful task list that outlines a few additional items we may need you to get started with.