Paid Media Analyst

Our Mission: “To Launch Brands and People”

Why Avalaunch: There’s a reason why “Launch People” is in our mission. We believe that a job is more than just a job. It’s where you spend over one-third of your waking hours. It becomes a key part of your life and either fulfills and inspires you or exhausts and empties you. Our vision is to create an environment where you can launch. A place where you feel excited, empowered and motivated to achieve dreams and grow personally. There’s nothing that excites our Leadership more than watching teammates feel inspired to launch and create the life they’ve always wanted. 

We’ve learned that the way we help our employees launch is through operating with a set of core values that serve as a foundation for everything we do:

Creating Believers – We earn client and coworker trust by focusing on results that matter. 

Be Integrity – We keep our word or make right the times when we can’t.

Project Positivity – We spread happiness and optimism in all that we do. 

Be Proactive – We create our environment rather than respond to it. 

Deliver Distinguished Service – We do what we say we’re going to do at the highest level. 

Thrive on Communication – We communicate candidly, regularly and precisely. 

Trust the Team – We move at the speed up trust and bring the best talent together. 

Initiate Innovation – We constantly experiment and test to reach success. 

Enjoy the Ride – We believe that fun should be a part of everything we do and we have a whole lot of it!

Let’s get to the good stuff: We’re growing and need an experienced Paid Media Analyst to manage and build strong relationships with our clients as we manage their ad accounts. Ideal candidates should be ambitious and enjoy working on a variety of different projects. The position of Paid Media Analyst reports directly to the VP of Performance Management and is part of the Performance Management team (PPC).

The following are key highlights of the work you’ll be doing:

• Growing and scaling client revenue, ROI, and performance ad channels
• Manage budgets and ad channels for key account portfolios
• Determine strategic and unique account objectives for each client
• Establish performance related KPI’s with client
• Establish strong, long-term client relationships and client satisfaction.
• Lead client communications that is PPC related
• Oversee the optimization of ad spend to hit client KPI’s
• Overseeing advertising initiatives and identifying new opportunities to increase sales within our existing client base
• Prepare monthly, quarterly and annual reports and forecasts
• Perform market research and competitive analysis
• Perform tactics to improve results
  • Keyword research
  • Analysis on creative, landing pages, ad copy, audiences, keywords, time of day and other levers for improvement.
  • Bid strategies, attribution modeling, and data analysis
  • Omni-channel and customer journey analysis to improve the holistic ad strategy and bottom line of clients. 

The skills you’ll bring to the table:

• Proven work experience in a client communications role.
• At least 2 years of experience in paid ad platforms, including but not limited to: Google, Facebook, LinkedIn, Amazon, Pinterest, Snapchat, and TikTok Ads
• Experience working with CRM, Account Management, and Project Management software/systems
• A track record of generating solutions and navigating obstacles quickly and creatively
• Comfortable handling frequent change and unpredictability with a high level of professionalism
• Excellent time management skills, attention to detail and ability to deliver on tight deadlines
• Excellent communication both when client facing and in a team environment.
• Knowledge of Remarketing and Video Advertising
• Understanding of and reporting on performance metrics
• Experience working in a fast-paced agency environment preferred
• BA/BS degree

Here’s our promise to you:

• Competitive compensation with growth and long term career opportunities.
• Medical benefits (including health, vision and dental).
• Membership to telemed powered by Recuro, where you have a doctor accessible to you via app or phone at no cost to you.
• 401K: Avalaunch Media matches up to 4% of the employee’s pay. Matching funds are immediately fully vested.
• Health Savings Account (HSA): Employee is able to allocate pre-tax dollars to be used on medical care expenses.
• Paid Time Off
• Career Trainings: Avalaunch will pay for ongoing education to help you grow and improve in your career and in your personal development. We also offer regular “lunch and learns” where we provide trainings on a wide variety of topics.
• Stocked break room with meals, snacks and drinks.
• Hybrid Work Environment: We work from the office four days a week and from home one day a week and will work to accommodate your needs.
• Avalaunch Adventure Club: You are always invited to our monthly adventure club outings – skiing, fishing, hiking, axe throwing, mountain biking, etc.
• Frequent company and team parties including an annual fish fry, ski trips, top golf, holiday events, etc. 
• A lot of fun coupled with being challenged to always elevate and launch

Please apply and let’s see where this goes.