Ingredients of a Successful SEO Campaign

Your favorite pizza probably has flavorful sauce, exquisite melted cheese, mouthwatering toppings, and a divine crust. Even one missing ingredient can make that pizza disappointing. An SEO campaign also needs all of the ingredients in order to be successful. Read our recipe for SEO success below: Prepare Before baking a pizza, or starting an SEO campaign, it’s important to put together a game plan. Directions

Determine your customer persona
Allocate a budget
Assign a team to work on the campaign
Set up Google Search Console and Google Analytics with goal tracking

Crust Crust is, literally, the foundation of a perfect pizza. In SEO, onsite optimizations are the crust— there is little chance that customers will interact with your website with even the most diversified link portfolio and SERP visibility if a good experience is missing. User experience is still king.

Ingredients

Title tags
Meta descriptions
Alt image text
H1s
Keyword optimization
Visual content to encourage interactions on the site
Outbound links
Internal links
Site speed

Ways to Measure the Success

Bounce rate
Organic conversion statistics
Amount of time on the site
Number of interactions on the site
Crawl Errors report in Google Search Console

Cheese Cheese is to pizza what link building is to SEO. Both are essential to success (and deliciousness) and highly sought-after. When done right, link building plays a huge role in a successful campaign. One common mistake, however, is putting all of your resources into the link building and ignoring the equally important parts of a successful SEO recipe. Ingredients

Diversified backlink strategy
Google Analytics/Search Console set up to measure organic stats
Unique content for others to share (i.e. infographic, article, case study)

Ways to Measure the Success

Number of backlinks gained
Quality of the backlinks (i.e., Ahrefs page rank, domain rank)
Organic traffic statistics
Organic conversion statistics
Diversity of anchor text and landing pages
Transparency of links
Number of linking root domains

Sauce Pizza sauce is one of those things you don’t notice until it’s gone. It’s the unsung hero tying together all flavors of the pizza. Social media is the pizza sauce of an SEO campaign. Though it takes time, effort, and resources to maintain a social campaign, it’s something that customers have come to expect from the companies they interact with. Ingredients

Optimized social media profiles (i.e. Twitter, Facebook, Pinterest)
Social media editorial calendar
Shareable content
Advertisement manager on each platform

Ways to Measure the Success

Engagement on social media platforms, including clicks, likes, shares, and comments (check out Buzzsumo or Hootsuite)
Social traffic
Lead conversions
Reach on social media

Tips

Identify the social media platforms that your customers actually use and focus on keeping those updated—there’s no need to spread yourself too thin!
Research how often (and when) to post on your socials.

Toppings Everyone has a favorite pizza topping. This is the part of the pizza that distinguishes it from other pizzas. Whether it be pepperoni, yellow peppers, mushrooms, or tomatoes, there is no doubt that toppings are the most unique part of a pizza recipe. Your content marketing strategy is like the toppings on pizza. It’s exciting to your audience and helps set your brand apart. Nothing helps make a brand more memorable (in a good way) than a viral video or interesting infographic. Ingredients

Unique content
Backlink checker (i.e. Ahrefs)
Share counter

Ways to Measure the Success

Engagement with the content, including clicks, likes, shares, and comments
Shares
Backlinks
Mentions

Bake Raw dough and unbaked toppings, no matter the quality, will not turn out well. In order to have a successful SEO campaign, follow-through is important. During the baking process, you want to keep an eye on the oven in case the pizza starts to burn. All SEO campaigns have issues and these can appear as suddenly as a pizza can overbake. Keeping a watchful eye allows you to course-correct and achieve success. Tips

Monitor your website in Google Analytics and other data tools at least weekly
Adjust your SEO strategy every 6 months or as needed
Keep up to date on the latest SEO news

Order a pizza instead Not everyone can bake a great pizza. Whether you prefer not to cook or just don’t have the time, hiring a talented and capable SEO agency to manage your campaigns for you is a great solution. Learn more about how Avalaunch Media can create a delectable SEO campaign for your brand!