How effective is your company’s current online marketing strategy at engaging customers? Do you still have room for improvement? If so, you’re not alone. These days, marketers are having a harder time standing out, because about three-quarters of marketers now have a content marketing strategy. The landscape is becoming crowded, and the challenge is to reach your audience despite all the other online noise.
In order to improve conversion rates, you need to engage, inform, and stand out from the rest. Current trends point to solutions that use video, and in this article we’ll reveal how explainer videos play a key role in improving sales.
First, lets look at video and its rapid growth.
Video is Taking over
Online video consumption is like a train going full speed ahead. Cisco predicts that by 2018, 79% of all internet traffic will be video. What’s driving this fast acceleration? People like video because it is an easier way to receive information. The brain processes visuals 60,000 times faster than written text. And advancements in mobile technology have made it much more accessible. In today’s fast-paced society, people have less time but want more information—video is the fast, efficient solution that works with the human brain’s natural wiring.
Marketers are getting on board with video
How are businesses responding? Well in 2016, 61% of businesses used video for marketing, while 91% planned on increasing or maintaining their spend in the coming year. Businesses reported that video was a huge part of their marketing strategy and provided good ROI, helped users understand products or services better, improved conversion rates, reduced support queries, increased traffic, and drove more sales.
That’s pretty convincing evidence, so let’s take a look how one type of video in particular can be an asset to your online marketing strategy.
The value of explainer videos
Explainer videos are short, uncomplicated videos that explain your company’s product or service. They pack a big punch when it comes to driving results.
When a visitor is interested in your brand, they will likely visit your website. If an explainer video is present, they are 4x more likely to watch it than to read text on the page. Being that video engages audiences for longer than text, your page also receives the boost in search results as Google counts time on page as a ranking signal.
It is easy to connect with your audience through an explainer video, by identifying their problem and using storytelling, illustrating how you can solve their issue. Animated characters can help to trigger emotions while making rational points to further engage the viewer and making the advertising more enjoyable.
After watching the video, 80% of people are likely to remember your message, whereas only 20% remember what they read and 10% remember what they hear. They won’t just remember it either—research shows that people are about 75% more likely to buy your product after watching a video.
So why aren’t all companies using explainer videos?
That’s a good question. It turns out 12% of businesses don’t use video because they aren’t sure about the ROI; 10% say they don’t have time to create and promote video content; and 9% aren’t able to convince senior leadership to invest in the medium.
Don’t get left behind
If your company hasn’t incorporated explainer videos into its strategy, now is the time to ask “why not?”. If ROI is in question, you can be assured that the majority of businesses using explainer videos report positive results. If you don’t have the time or know-how to create a video, you can place that in the hands of a company such as Avalaunch Media —a trusted professional who specializes in expert video production. Lastly, if senior leadership is your obstacle, show them the stats. The proof is in the numbers, and all business leaders want the same thing; to drive results that increase the bottom line.
By integrating explainer videos into your digital marketing strategy, you can stay competitive in your industry. You’ll also connect with your customers, make it easier for them to understand your offerings, and gain more sales as the natural result. Learn more today.