I had a great conversation with a client last night that lasted until 10 PM. I usually don’t schedule meetings that late (or like them) but in this situation I had no other choice. It turns out that it ended up being a good meeting that involved a lot of listening. It got me thinking about the way we listen to our clients.
Often times we (Internet marketing/SEO folks) talk with smart, capable business owners who don’t understand what we do, and we end up doing all the talking, and get use to doing all the talking. Sometimes we do so much talking we don’t take the time to listen to what our clients are saying, or what they really need from us. I know I have been guilty of this in the past!
This client called the meeting and just wanted to talk about a few things and ideas he had to drum up his business in this economy, and wanted our input etc. I came away from the meeting feeling I had gained new insight into how I wanted to approach his campaign from here on out. In this current economy if we want to keep our clients making money, we have to make sure and listen to them, and adjust where needed, because in most cases – they know their industry better then we do!
No amazing tips here, just some basic no duh reminders about listening to your clients that I think need to be written down!