I was looking at my Google Analytics to get the top 10 sources of traffic to my web site. Then I looked at the different sources to see how long people stayed on my site from each source. I found that there was a huge difference in the quality of people depending on the source.
Twitter sent me lots of traffic but the average time spent on my site was just seconds. Compare that to another site that had people who stayed 4 minutes on average on my site. I can now see where to focus my linkbuilding and build my credibility. I’ll focus on the sites that are sending me quality traffic – it’s much easier to convert. Think of them as warm leads.
This is the audience who will read my blog posts, come to my webinars and who I have built trust with (maybe even buy my online PR book). I can build that relationship by offering to guest post, commenting on their content and otherwise
Develop a list of contacts to build out your network. I like JibberJobber as a CRM to help manage my contacts. Then when you have an article or are starting a new campaign, be sure to contact your network to let them know. If you’re like me my networks are different on every site I’m on and I need to keep track of them.
Where is your audience online – where are the people you want to reach? Are they on forums? Commenting on blogs? On Facebook? You need to know. This post has a list of tools to help you find your audience online.
Here are some tools that I like:
Backtype You can search for people and follow them to see where they comment. When you hear someone speak or read their blog, find them here and see the places they visit online. If they are new to you see if it’s a valuable place for you to network too.
Twitter Grader helps you find Twitterers by location and other categories.
TweetReach helps you find the people who are tweeting most about a topic. You can put in a hash tag like #SEO and on the right hand side you’ll see who is tweeting about SEO. It shows the numbers of times they’ve used the hash tag. Then follow them. You can also search for your name, your competitors name, etc.
Find the community that likes you and start building relationships. And while you’re at it, if you liked this article, you can join my community. www.Facebook.com/OnlinePRBook or on Twitter at @Newspapergrl.