Every year we see trends in where content marketing is headed. We are almost five months into 2017 and the trends have emerged. Below you will find three of the top trends for this year.
1.Mobile, Mobile, Mobile
When you look around today you see people of all ages on phones. It doesn’t matter if you are in the store, on a bus, driving, or at church people are glued to their deceives. It’s always a good idea to follow the eyes. You see once you know where the eyes are looking, you know where their attention is. So with that said it is fair to say that mobile is the biggest content marketing trend of 2017. Time has shown us that this market is profitable and will only continue to grow. One of the best things you can do for your company is to make everything mobile friendly and start creating mobile platforms.
This is a trend that will quickly become reality. Mobile is ready to explode and you need to be a part of it before it does, or you will not catch up. I know mobile is not the only impactful content form. Things such as live video, ephemeral content, video, and visual content are still trending and effective. You see without the other forms of content mobile would be empty and without mobile, more and more people will not see your content. You see you need to have both. You need to merge them together.
2.Visual, Visual, Visual
How often do you see an add on Facebook, the television, or news sites that are just text? Not many. There is a good reason for that. Most people don’t want to spend more than 20-30 seconds on any piece of content. Gone are the days of monotone colors and block writing. Now you need to use visuals to catch the eye and keep it there.
Some of the best ways to go visual are through infographics, motion graphics, and interactive graphics. Below are some examples of the visuals that we have created for clients.
Interactive Graphics Examples:
Click on this link and interact with the video as it plays!
Every day millions of people use Facebook to connect, look at stories, and meet new people. Facebook helped change the way that we network and socialize, and now it is changing how we market and do marketing. December of last year Forbes released a post written by Brian Sutter. In this post he was predicting the trends of 2017 and third on his list was Facebook. He quoted something that has been said a lot, he quoted this, “Facebook is eating the internet.” Now he himself is not so sure about that, and to be honest neither am I, but Facebook is a force to be reckoned with.
They still dominate the social platforms and get the most users and time spent there in a day. Their ads reach millions of people day. The biggest problem with using Facebook and working with them is that you must play by their rules. And their rules are rapidly turning from organic to “pay to play”. This has caused quite the debate on whether this is good or not. No matter what the answer is, Facebook is a must. It is a platform that can boost your company visibility and sales. There is power in Facebook, don’t miss out on that.
As the year progresses so will the trends and the depth of their effects. Here is one thing that I have learned about trends, you may not like them, you may not agree with them, but they will affect you no matter your opinion. So you might as well use them to your advantage, because like it or not they will be a part of your life.
One thought on “What’s Next In Content Marketing For 2017”
Great piece Teagan! Everything now relies on visual since attention span is getting shorter and shorter. Video marketing is a big thing! I was wondering, what other alternatives are there aside from Youtube?