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  • Building an SEO campaign is just like building a chicken coop

    David Mink SEO  

    Mar 19 2009

    Last weekend I built a fancy chicken coop called a chicken ark. Sadly, many of my friends and family members were actually surprised that I could turn out this custom home. I guess they didn’t know I was a super star in my high school wood shop.

    OK, so your not impressed and would like to know what SEO campaigns have to do with building chicken coops. The correlation has to do with being able to work both inside and outside of the blue prints.

    So, let me tell you a little bit more about my weekend project. The chicken coop blueprint I was following called for both 3″ and 4″ wide pieces of lumber, however Lowes didn’t have any of either. I had to use 3.5″ and 4.5″ wide lumber and that meant that I ran into a snag when it came time to put on the doors. My doors were too big! I had been using 4.5″ pieces when the plan called for 4″. So, I had to improvise and leave the comfort zone of simply following the plan. I realized that a good chicken coop engineer (yes, I like that title) had to be able to work both inside and outside of the blueprint.

    A good SEO has to do the same thing. Sure, you can try to simply get links from all of the same places your top ranking competitor has, but at the end of the day if you want to outrank that site you better be willing to get creative and find work arounds when you feel stuck. It seems to me the best SEO’s are great at using tried and true techniques, but even better at finding creative strategies for making the doors fit. So, if your SEO mojo feels like it’s in a rut go build a chicken coop for some creative inspiration.

    • http://www.twitter.com.lostbro1 Greg Lindblom

      That is one great looking coop, I am sorry to say…but I did not know you were a wood shop champ either. Anyway you must be a great SEO cause even when your out building a chicken coop you are still thinkin about it, great analogy. That really made me think twice about my current seo campaigns and what I can do that is more out of the box, or should I say out of the “coop”. :)

    • http://utahcribs.wordpress.com/ Spencer Janke

      Good analogy, I like it. I have really been trying to learn as much as possible about things of this nature. And it is true being a little creative often times gives you great rewards.
      http://utahcribs.wordpress.com/

    • JesseAnn

      Nice coop Dave.

    • http://www.backyardbantams.com Nicola

      Good effort with the chicken coop, and I would agree with you that while needing to understand all the in’s and out’s of woodwork and plan reading go together with coop building, understanding SEO is the only way to operate an online business.

    • http://dhany.web.id Dhany

      Thanks for sharing the coop. :) I’ve just bookmarked it in Delicious. I am sure I will reference it again. :)

    • Clive Anderson

      Great information on building a chicken coop relating to SEO campaigns, in the majority I could not agree more with you.

      Having my own website on how to Build a Simple DIY Chicken Coop Chicken House Kit allows me to totally understand what it is that you are saying here, both on the chicken coop building and SEO analogy.

      In most cases I don’t think people realise exactly how easy it really is to keep chickens, and on top of that the great fun and joy that can be had by simply keeping them. I’ve always thought that the fact they provide you with a fantastic food source too is pretty cool.

      Sadly though I don’t think the same can be said for SEO, it is hard and work often frustrating, the fact that so many think they know how to do and yet very few actually do is pretty much the only similarity I can see in relation to building a chicken coop… Just my opinion!

      Thank you for sharing…

      Warm Regards,

      Clive Anderson

    • http://www.adventcreative.com/ Advent

      It’s funny because we just did an article on how SEO is like running a political campaign. I never thought of a chicken coop but it makes sense. If I could add something to your analogy it would be that at the end of the day the purpose of the coop is still to house chickens, and if it does that then your work wasn’t in vain!

    • Seb

      A great analogy. I always struggle with SEO. Thanks for a different way to think about it.