Author Archives: Heather Farmer

social listening

The Power of Social Listening

The Most Successful Content Begins With No Talking at All Are you aware of the holes in your content marketing? Do you know the buzz is among your consumers and what they’re talking about within your industry? Failing to practice social listening is a great pitfall among what could be highly successful companies. At Avalaunch […]

google day

Avalaunch Google Day 2019 Recap: Capture the Changing Market With Evergreen Content

Why do you create content? Why do you send it out into the vastness of the internet? What are you trying to achieve? Is anyone reading it? These are some of the questions our clients often ask themselves when they create content for their brands — and the Avalaunch Media team keeps these questions top […]