Sharing education. The Avalaunch team wanted to create social-media focused content that would result in significant social sharing. The intention was to create something that leaders in marketing, from authors to educators, could use to illustrate the explosive rise of social media.
Interactive timeline. The team produced an interactive timeline that the user could self-navigate to explore some of the most-noteworthy moments in the history of social media.
Media Frenzy. The interactive timeline gained tens of thousands of social shares, dozens of press mentions, and hundreds of links – further proving the power of social media.