Internal Education. GoPro wanted to show their internal team of developers and video editors just how much of an impact they were having on YouTube engagement. They wanted to showcase the incredible data in a visual format that was easy to understand and quantify.
Visual Impact. The Avalaunch team went to work to design an infographic that visualized the sheer impact the team was having on YouTube engagement. With the incredible data provided, the Avalaunch team was able to showcase a job well done by the GoPro team.
The GoPro team utilized the infographic in a variety of internal reports. They also printed the infographic and posted it throughout the office as a daily reminder of the impact the group was having, not only within the company, but also the impact they had on YouTube viewership.