Increased Exposure. South Jordan City wanted to create awareness for their new health number 801.446.HEALTH. Their goal was to inform South Jordan residents of the city programs they offer such as swimming lessons, community classes and fitness classes. The city was looking for a creative way to inform the city residents outside of traditional methods.
Marketing to the Masses. South Jordan City reached out to the Avalaunch Team to put together a solution that would reach as many residents as possible. Knowing that mailers don’t have the reach or effect they used to, Avalaunch presented the city with the idea of creating a motion graphic with accompanying visual assets, t-shirts, magnets and posters to take their campaign to the next level.
Staying Power. South Jordan City loved their motion graphic project and the quality of the design. To promote the content they ran the motion graphic in movie previews at local theatres and at their city sponsored, outdoor movies. They promoted the motion graphic on Facebook, YouTube, Twitter and on their website.
From the motion graphic viewings they dramatically increased awareness for their new number and city programs. They also had a serious influx in calls from parents looking to register their kids for swim lessons.