We’ve all heard the saying that a picture is worth a thousand words. It has never been more true for content marketing. What the picture represents in digital marketing is a thousand words of successful conversion-focused content. With the ability to upload photos and create visual images for the web, audiences are turning to visual […]
Lead generation using PPC is complicated. From offers, to Adwords, to landing pages, to lead quality, there are myriad of ways to mis-step and miss the mark. So what makes lead-gen campaigns effective? What’s the biggest mistake that you could make? I asked 22 of the top Pay Per Click experts those two questions and compiled […]
Valentine’s Day is this week and brands are showing the love already. It’s time for romantic stories to make the front page of Reddit and HARO pitches about relationships. As a social media marketer I’m on the hunt for the perfect Valentine’s Day social media campaign, here are a few favorites. 1. Evian #iloveyoulike I’m […]
Earlier this year we brought kitties and internet lovers together to explain social media (to the clueless) in an infographic we like to call Social MEowDIA. Copy and paste the code below if you want to embed the graphic: The reaction from the social media pros and cat enthusiasts was nothing short of amazing. In […]
Ask people to do a word association exercise with the term social media and you will likely be bombarded with a slew of “Facebook, Twitter, and Pinterest” responses. Of course, those are currently the three hottest social media sites on the planet, but surprisingly the history of social media goes back hundreds or even thousands […]
UPDATE 3/11/2016 – Version 2 launched during SearchFest in Portland – check out Social MeOWdia Explained REDUX While social media might be second nature to some of the more tech savvy individuals of the world, it’s a fully foreign language to others – even those that feel they have a solid understanding of the platform […]
On February 22 this year, one of our team members spoke on Pinterest at SearchFest 2013 in Portland. The presentation was a huge success and provided the attendees with loads of executable information for their businesses. When Matt was first putting together his presentation he asked me if there was any updates to Pinterest since […]
I have helped a lot of people set up their web sites and their blogs throughout the years and I would say that a good 90% of the blogs I run into are still using their Categories and Tags ineffectively. I thought I’d put this post together to help people make better use of their […]
In October of 2009, we ran the first version of this very popular infographic which has been used in a lot of innovative ways by different companies! From a very cool analysis of the transition we are all seeing in customer engagement strategies (see Razorfish’s Liminal) to a cool poster that was given away as […]
Saw an article on Social Media stats the other day on AdAge by Sarah Evans (awesome list of stats she compiled) and of course, me being who I am, I wanted to visualize the data. So enjoy! I used several of these statistics in my recent SMX Social Media Scottsdale presentation on SoLoMo – Checking […]
