5 Valentine’s Day Social Media Campaigns We Love

Valentine’s Day is this week and brands are showing the love already. It’s time for romantic stories to make the front page of Reddit and HARO pitches about relationships. As a social media marketer I’m on the hunt for the perfect Valentine’s Day social media campaign, here are a few favorites. 1. Evian #iloveyoulike I’m […]

A Social Media Bark-Off of Epic Purrportions – Paws vs Claws [VOTE]

Earlier this year we brought kitties and internet lovers together to explain social media (to the clueless) in an infographic we like to call Social MEowDIA. Copy and paste the code below if you want to embed the graphic: The reaction from the social media pros and cat enthusiasts was nothing short of amazing. In […]

The Complete History of Social Media

Ask people to do a word association exercise with the term social media and you will likely be bombarded with a slew of “Facebook, Twitter, and Pinterest” responses.  Of course, those are currently the three hottest social media sites on the planet, but surprisingly the history of social media goes back hundreds or even thousands […]

Categories vs. Tags: Usage, Organization & SEO

I have helped a lot of people set up their web sites and their blogs throughout the years and I would say that a good 90% of the blogs I run into are still using their Categories and Tags ineffectively.  I thought I’d put this post together to help people make better use of their […]

Now Is The Time To Take Advantage of Search Marketing

The Setting Resolutions Trend! I have been reading a lot lately about marketing resolutions for 2009, and rather then share what mine are personally – or what my companies are – I thought I would give some insight as to what trends I am starting to see, and what I feel is going to be […]