The Evolution of the Blue Yeti Award

The fame. The glory. The Blue Yeti Award. Symbolizing raw talent and sheer, utter genius, the Blue Yeti Award is a revered cultural experience for team members at Avalaunch Media. Every two weeks, the company founders consult each other (and management) to identify an employee who has demonstrated effort and attitude worthy of receiving the […]

Pitch Decks: The Good, The Bad, and The Ugly

Over the years at Avalaunch Media, we’ve produced countless visual presentations for companies large and small, aiming to transform complex, forgettable dribble to elegant, persuasive wisdom. We’ve seen all manner of decks: The Good, The Bad, and The Ugly. And that’s great, because it means we have an important role to play in helping individuals […]

Double Diamond Digital Day with Google

Double Diamond Digital: Taking Your Customers From Base to Summit Being a Google Premier Partner definitely has its perks, including the opportunity to co-host digital marketing summits. This April we brought in the most influential minds in digital media to speak at our Double Diamond Digital Conference hosted at the Utah Museum of Fine Arts […]

The Story Behind #Avalaunchgivesback / Corporate Giving Guide

Avalaunch Gives Back to the Community Several years ago, my uncle and I were on a roadtrip to Las Vegas for the Mountain West Conference Basketball Tournament. We spoke about many things—our favorite movies, family gossip, who we thought would win the tournament, and countless things I can’t remember—but I will never forget the conversation […]

All About Icons + the Power of Visual Language

As a graphic designer focused on infographics, I am mildly obsessed with icons. An effective icon should replace a word or phrase. Icons used together are a succinct way to tell a story. Visual language using icons is simple, clean, and easy to understand. When used properly, an icon system can negate the need for […]

Why Visual Content Works

We’ve all heard the saying that a picture is worth a thousand words. It has never been more true for content marketing. What the picture represents in digital marketing is a thousand words of successful conversion-focused content. With the ability to upload photos and create visual images for the web, audiences are turning to visual […]

Best Lead Generation Tips from 22 PPC Experts

Lead generation using PPC is complicated. From offers, to Adwords, to landing pages, to lead quality, there are myriad of ways to mis-step and miss the mark. So what makes lead-gen campaigns effective? What’s the biggest mistake that you could make? I asked 22 of the top Pay Per Click experts those two questions and compiled […]