Every year we see trends in where content marketing is headed. We are almost five months into 2017 and the trends have emerged. Below you will find three of the top trends for this year. 1.Mobile, Mobile, Mobile When you look around today you see people of all ages on phones. It doesn’t […]
Over the last few years, “Sales Enablement” has become a popular business buzzword. I’ve heard it used in several different settings and it’s clear there are many definitions for what Sales Enablement actually is. Here are few I found helpful: “Getting the right information into the hands of the right sellers at the right […]
In our ever evolving world of technology and trends, it is hard to know how to create newsworthy stories and content. It is always a good idea to integrate trends into your stories and content. But what do you do if you can’t take a trending item and make it fit with your company and […]
When you think of the word “story,” what comes to mind? Is it “The Three Little Pigs” because that was your favorite story growing up? Or maybe one of the classics, such as “A Tale of Two Cities” by Charles Dickens or “Iliad” by Homer. Whatever the case, you have a notion of what a […]
How effective is your company’s current online marketing strategy at engaging customers? Do you still have room for improvement? If so, you’re not alone. These days, marketers are having a harder time standing out, because about three-quarters of marketers now have a content marketing strategy. The landscape is becoming crowded, and the challenge is to […]
When we think of work, we often think of deadlines, products, and ROIs. But what about happiness? At work, happiness is sometimes the last thing to cross most workers’ minds. But at Avalaunch Media, we think it’s immensely important—and we want to show you why. To figure out why happiness is vital to today’s […]
As the world of SEO continues to evolve, I often ask companies how well their branded SEO is working. Many don’t know the difference between branded SEO and natural organic rankings. It is essential that a company not only know the difference between the two, but that each is taken into consideration when determining organic […]
Today’s technology is more advanced than at any time in history. We have self- starting cars, smart phones, and innovative medicine to cure more and more diseases. Our world runs off of technology and numbers, but what does that mean for the public relations industry? Are the traditional methods outdated and useless? Has social media […]
If technology has taught us one thing, it’s that people hate advertisements. Well, that’s not 100 percent true. People just hate bad advertisements. Each year there are a handful of great ads that captivate the nation and sometimes the world. There are several key components that go into the best content marketing campaigns: stunning visuals, […]
I always mean to do a huge, full write-up of ALL THINGS PUBCON after it is over, but never manage to. I am not sure if it is because the Vegas hangover lasts longer, or that I am done with it all after editing and going through what seems like a BAZILLION photos. (I have […]
