Twenty years ago the marketing trend was email marketing. Ten years ago the trend was social media. Five years ago, marketers learned the power of video marketing. In the marketing industry today, the new trend is marketing automation. The newest marketing tool is here and predicted to be valued at over $7 billion by the […]
15
Nov
Nov
A lot is said about changes in search engine optimization, pay-per-click, and social media strategy. These things are fluid, and rising and falling trends are to be expected. But did you know that copywriting morphs just as much, and paying attention to the changes will help you better target your audience? Here’s how copywriting is […]
02
Aug
Aug
The fame. The glory. The Blue Yeti Award. Symbolizing raw talent and sheer, utter genius, the Blue Yeti Award is a revered cultural experience for team members at Avalaunch Media. Every two weeks, the company founders consult each other (and management) to identify an employee who has demonstrated effort and attitude worthy of receiving the […]
02
Jul
Jul
Over the years at Avalaunch Media, we’ve produced countless visual presentations for companies large and small, aiming to transform complex, forgettable dribble to elegant, persuasive wisdom. We’ve seen all manner of decks: The Good, The Bad, and The Ugly. And that’s great, because it means we have an important role to play in helping individuals […]
27
Jun
Jun
Double Diamond Digital: Taking Your Customers From Base to Summit Being a Google Premier Partner definitely has its perks, including the opportunity to co-host digital marketing summits. This April we brought in the most influential minds in digital media to speak at our Double Diamond Digital Conference hosted at the Utah Museum of Fine Arts […]
19
Dec
Dec
Avalaunch Gives Back to the Community Several years ago, my uncle and I were on a roadtrip to Las Vegas for the Mountain West Conference Basketball Tournament. We spoke about many things—our favorite movies, family gossip, who we thought would win the tournament, and countless things I can’t remember—but I will never forget the conversation […]
When it comes to presentations, it seems that there are two types: The ones that are so dry they bore you to sleep, and the ones that are so full of images and words that you get a headache just by looking at them. I’ve attached two videos below that I think you will relate […]
16
Aug
Aug
Instagram last week made a huge splash in the social media world by announcing its new Instagram Stories feature. If you haven’t been closely following up-and-coming social media or haven’t been on Snapchat, you will be totally confused about what the heck “stories” even are. A “story,” an online term originally coined by Snapchat, is […]
31
May
May
As a graphic designer focused on infographics, I am mildly obsessed with icons. An effective icon should replace a word or phrase. Icons used together are a succinct way to tell a story. Visual language using icons is simple, clean, and easy to understand. When used properly, an icon system can negate the need for […]
This has been a long time in the making. Over 4 years ago, February 2012 we dropped “Social MeOWdia Explained” during SearchFest 2012 and it became an instant hit. Every single day this graphic continues to get shares and mentions, as well as used in presentations all over the country. Government and Education use this […]