Author Archives: Matt Siltala

Online PR Evolves from Traditional PR

Traditional Press Releases vs. Today’s News Releases I was in the “School of Communications” as an undergrad student and took several “PR” classes. Of course, we were taught that the key component to a good PR strategy was writing something that the editor, publisher or producer you were targeting would be willing to print. However, […]

Google Places vs Yelp Who Will Win?

Let me give you a little perspective.   Lets go back to the real reason Yelp has been mad at Google for all these years.  It comes down to something very simple:  Google has been ripping off Yelp reviews.  When people are browsing Google and do a local search, then go into a Places page, […]

Does Google Panda Confirm We Are All Publishers?

Google Panda Confirms We’re All PublishersWith the recent Google Panda Update, content marketing has come to the forefront as one of the most important activities a company can be engaging in to grow their business online. Basically, if you own a website, you’re a publisher and need to start thinking like a publisher. Here are […]