The survivors of the great depression have a powerful lesson to teach the marketers of today. A prominent battle cry that came out of this era was “Use it up, wear it out, make it due, or do without”. And never has the saying, “you have to milk a dollar out of a dime” been […]
Fellow cat meme lover, Jon Henshaw, recently informed me of some big news coming out of Raven. If you’re not familiar with Raven, they’re an online marketing platform used by agencies and SMBs to manage and report on their SEO, Social Media, Content and PPC campaigns. Jon said in early August they’ll be launching a […]
Last month I was invited to speak in downtown Salt Lake City at the local Utah Social Media Club event, thanks for the invite Doc and team. The topic for the evening was Past, Present, and Future of social media. I spent most of my time looking to the future of social media where I […]
You don’t really know what dirty is until you’ve done the Dirty Dash. This year Avalaunch Media sponsored a team of employees and their families, challenging them to get dirty at the Dirty Dash 2013 event held at Soldier Hollow in Midway, Utah! It was a great race and made for an awesome company event […]
You may recall our previous Social MeowDIA infographic, where we had some cute and cuddly cats explaining the ins-and-outs of social media, however, this time, we figured we’d let the dogs have their day. Yes, for the first time ever online, you can now learn what makes each social site unique by way of our […]
Earlier this year we brought kitties and internet lovers together to explain social media (to the clueless) in an infographic we like to call Social MEowDIA. Copy and paste the code below if you want to embed the graphic: The reaction from the social media pros and cat enthusiasts was nothing short of amazing. In […]
I had an awesome opportunity to speak at the Local U workshop hosted by SMX Advanced in Seattle this year. My presentation was infested with cute little Cats and Kittens, but it was also full of social media marketing info. The presentation was geared towards those who are still trying to figure out how, […]
It’s no secret that clickthrough rate is one of the most important metrics to measure and improve in your PPC account. It will drive more traffic, improve quality score, and thus lower costs. Knowing the importance of a good ad with a high clickthrough rate we compiled a list of the best tried and tested […]
All PPC account managers know that dreaded feeling that comes as their monthly reporting days approach. That is, of course, if they don’t have an automated reporting tool already in place. Reporting is an important part of PPC management. The client (or upper management) needs to know if we are hitting goals, or at least […]
Ask people to do a word association exercise with the term social media and you will likely be bombarded with a slew of “Facebook, Twitter, and Pinterest” responses. Of course, those are currently the three hottest social media sites on the planet, but surprisingly the history of social media goes back hundreds or even thousands […]
