Every PPC account manager knows that dreaded feeling  that comes as their monthly reporting days approach.  That is, of course, if they don’t have an automated reporting tool already in place. Reporting is an important part of PPC management.  The client (or upper management) needs to know if we are hitting goals, or at least making progress.  It also gives us the opportunity each month to prove our worth and hopefully continue to earn a [...]

Read More

If you’re a blogger or have prominence online, you’ve probably been the victim of a lot of outreach emails.  These are emails from people who want you to link to them, write about them, interview them, review their book, or other requests. I say victim because most “outreach” emails just feel like someone wants to take something, like they want something from me.  My time, my money, or mostly, a link. Most of us enjoy helping people, but we [...]

Read More

Jessica Bowman of SeoInHouse.com sent this series of questions to Thomas Ballantyne of Bulwark Exterminating prior to an attempted interview online. The interwebs did not align that day, the recording failed. Not able to find time to do it again Thomas asked Jessica’s permission to take her questions and answer them by blog. Here is the virtual interview conducted by Jessica Bowman and the Pest Control Guy. Imagine…. Its 8am, Monday morning and you arrive [...]

Read More

First of all, SearchFest 2013 was an amazing event.  If you have never been to one, (this was my first) I HIGHLY recommend going.  The venue was fantastic and the content was even better.  I have never been to Portland before, and it what a great town it was!  I even got to try some famous (or infamous) Voodoo Doughnuts!  Props to David Mihm for having me there.  I hope to go back again and [...]

Read More

Avalauch Media has an announcement – we have a new member of the team! Janet Thaeler (@Newspapergrl) is a veteran blogger and social media enthusiast. The only real question is; what should her title be? We thought of a few possibilities: Yeti Handler Chief of Idea Generation Guru of Brainstorming Director of Buzz Creation Chief Pinner Creator of Media Placements Low Carb Office Treats Officer Regardless of her title, we’ll look to Janet to promote our [...]

Read More

I have helped a lot of people set up their web sites and their blogs throughout the years and I would say that a good 90% of the blogs I run into are still using their Categories and Tags ineffectively.  I thought I’d put this post together to help people make better use of their categories and tags. Categorizing vs. Tagging Who better to ask about how to use categories and tags than WordPress?  When [...]

Read More

With the New Year upon us, it’s that time of year where companies awaken from their holiday hibernation and begin to roll out this year’s game plan. While many brands will simply continue with business as usual, there are others that will be making big moves. That said, in an effort to celebrate the spirit of ambition, we’ve compiled a list of 10 up-and-coming brands that we think you should keep an eye on in [...]

Read More

Advertisers are scrambling to understand Enhanced Campaigns and get their campaigns in order for the fundamental shift in how Adwords is managed. We’ve compiled a list of as many sites as we know of that are reporting on this change. We will be reading and re-reading anything we can get our hands on to understand the changes! Hopefully this will be helpful to you too: Last updated – 4/2/13 – I’ve marked my top 5 [...]

Read More

I came across this website (pictured below) today while looking for a local business to help with a pool issue I am having. I wanted to give them my money, I wanted to pay them and become a loyal customer, but could never do so after what I saw. This problem goes way beyond this business not receiving my money.  Let me be very clear, that by not paying attention and monitoring the activity on [...]

Read More

Last Thursday, I had a great lunch with a few of the digital marketing stars over at Xango. Much of our conversation centered around effectively utilizing infographics. Later that afternoon, I realized we had touched on four of my favorite techniques for producing top-notch infographics and thought I’d share them with inquiring minds everywhere – 1. Passing the share test.  There is one underlying reason infographics rule when it comes to effective content marketing strategies; images [...]

Read More