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  • Why Visual Content Works

    Why Visual Content Works

    Content Marketing  

    Nov 17 2014

    We’ve all heard the saying that a picture is worth a thousand words. It has never been more true for content marketing. What the picture represents in digital marketing is a thousand words of successful conversion-focused content. With the ability to upload photos and create visual images for the web, audiences are turning to visual content to attract their attention.  Most media consumption focuses on the visual. Media use is projected to rise to 15.5 […]

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  • 18 Pubcon Takeaways from the Experts

    18 Pubcon Takeaways from the Experts

    Luke Alley PPC Pubcon  

    Oct 23 2014

    If you missed Pubcon earlier this month then I feel bad for you son. You got 99 problems but finding out what happened there isn’t one. That’s because 9 experts agreed to share their top two insights from Pubcon! That’s right, one epic post with all the best of Pubcon material. If you want more you can also checkout the Pubcon 2014 Collaborative Notes where the top experts participated in taking notes from nearly every […]

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  • I Have a Dream: The Future of Google’s Call Extensions

    I Have a Dream: The Future of Google’s Call Extensions

    PPC  

    Oct 14 2014

    Google just announced that they will be enabling “local number call forwarding” for advertisers starting in early November 2014.   This is great news, and puts Adwords one step closer to my call extensions dream. Let me quickly tell you what the new update means for call extensions and then go into what I think the Future holds for call extensions. Google’s call forwarding is great because advertisers can get data like: call duration, call start/end […]

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  • The Simple Things in Social Go a Long Way

    The Simple Things in Social Go a Long Way

    Social Media  

    Sep 27 2014

    This year my wife and I are headed back to the amazing Hawaiian Islands to visit the beautiful Island of Maui.  This will be my first time to Maui so I am pretty excited.  I have been doing a lot of researching and reserving fun things we will be doing, but I have also been paying attention to what businesses are doing things right online and who could use some improvement. Everyone loves to over share on […]

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  • The Interactive PURRiodic Table of Internet Cats

    The Interactive PURRiodic Table of Internet Cats

    Social Media  

    Sep 18 2014

    Earlier this week, we launched our latest ‘CATSterpiece’: The PURRiodic Table of Internet Cats. The PURRiodic Table is an amazing interactive graphic that serves as a reference point for the internet’s amazing cats.  Within these pages of the interweb, you can find everything you could ever want to know about your favorite feline, all wrapped-up in a baseball card style view (see image of Grumpy Cat below). Follow Matt’s board Internet Famous Cats from the PURRiodic Table […]

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  • How Avalaunch Gives Back with Branding and Marketing Content

    How Avalaunch Gives Back with Branding and Marketing Content

    Branding Marketing Web Design  

    Jul 03 2014

    Here at Avalaunch Media we value the principle of giving back and championing good causes. We recently started a new initiative. Every year employees present a cause that is meaningful to them and how Avalaunch might be able to help out. Then our team votes on the charity or organization. Once we select someone, we work with them to plan a branding and marketing strategy. Our first big project was Paws vs. Claws – which was a social media […]

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  • Best Lead Generation Tips from 22 PPC Experts

    Best Lead Generation Tips from 22 PPC Experts

    Adwords Luke Alley PPC  

    May 19 2014

    Lead generation using PPC is complicated. From offers, to Adwords, to landing pages, to lead quality, there are myriad of ways to mis-step and miss the mark. So what makes lead-gen campaigns effective? What’s the biggest mistake that you could make? I asked 22 of the top Pay Per Click experts those two questions and compiled their responses here. Ready for a knowledge drop? You might want to bookmark this page. **You can follow all 22 experts […]

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  • New Facebook Campaign Structure: How To Use Ad Sets

    New Facebook Campaign Structure: How To Use Ad Sets

    Facebook PPC  

    Apr 22 2014

    Facebook’s new campaign structure was rolled out throughout March and has been in my opinion, a huge addition to my accounts. Before this new upgrade, you had to individually setup each campaign depending on what type of audience you wanted to target. Of course to make life easier you would use power editor to duplicate campaigns, but you would find sooner or later that you had too many campaigns to keep track of. Aside from […]

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  • Adwords (Not Provided) Resource

    Adwords (Not Provided) Resource

    Adwords  

    Apr 10 2014

    Advertisers are scrambling to understand the new announcement that Google will be “removing the query from the referer on ad clicks originating from SSL searches on Google.com,” according to Paul Feng, the Adwords Product Management Director. But what does it all mean? Probably not what you think. Here’s my round up of all announcements, opinions, and articles on the Adwords (not provided) news. Similarly, I did this last year with the Enhanced Campaigns announcement. **Last […]

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  • Social Media WIN (for a change)

    Social Media WIN (for a change)

    Social Media  

    Mar 25 2014

    In a world of Social Media fails it’s refreshing and worthwhile to point out a win. People are quick to point out when a company does something wrong, why don’t we point out when they do something right instead?! AMIRIGHT? Here’s the story: Here at Avalaunch Media we use the retargeting platform Adroll for our PPC Lead Generation. We like it. We really do. In fact, they rock and roll! I mentioned them in a tweet […]

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