In a world of Social Media fails it’s refreshing and worthwhile to point out a win. People are quick to point out when a company does something wrong, why don’t we point out when they do something right instead?! AMIRIGHT? Here’s the story: Here at Avalaunch Media we use the retargeting platform Adroll for our […]
Some people call landing pages “squeeze pages”. I don’t. I call them landing pages because when I think of “squeeze” I think of Darth Vader making orange juice… But that is NOT the point of this post. The point of this post is to explain the FIVE elements of great Pay Per Click lead […]
*note, I’m completely joking* I have beef with Adwords. Not grass fed beef which is dang good. But beef that I could possibly give the wrong person access to my account! Right now, when I grant someone access to my account/MCC I have to get to do this: Navigate to the Account Access tab Click […]
Keyword targeting on the Google Display Network (GDN) continues to change year over year. To run a successful GDN campaign you’ll need to fully understand how keywords function on the display network. This post will give you advice on best practices and functionality tips to get the best performance from your keyword targeted GDN campaigns. […]
Marketing impact is difficult to measure. No, it’s not, if you’re in digital marketing where nearly everything is tracked, measured, and optimized. However, that mantra is oft repeated to this day. Most recently an article (http://linkd.in/14Yrg5k) on LinkedIn was the latest to argue this. One line stood out: 3) Marketing Impact is often hard to […]
Advertisers are scrambling to understand Enhanced Campaigns and get their campaigns in order for the fundamental shift in how Adwords is managed. We’ve compiled a list of as many sites as we know of that are reporting on this change. We will be reading and re-reading anything we can get our hands on to understand […]
I had an awesome opportunity to join my friends at Mortgage Tech Summit in Denver, Colorado last week. The conference was for those in the mortgage industry and covered everything from handling leads, to LinkedIn advertising, to CRM’s. The most exciting presentation though was reserved for a special few (really just a few) who got […]
Have you ever kept yourself up late at night wondering what the Dream Systems Media team does in their free time? No? Well, you’re about to find out anyway. A few members of the team put away their squeaky clean office shoes and laced up their sneakers to run in the Dirty Dash over the weekend. The […]
When I was a junior in college I came to a crossroad that ultimately shaped my career. I had been offered an internship at Publicis, a traditional ad agency that is well known, and I accepted about 7 months before I was going to start. However, between accepting the internship and starting it I was […]
This is the first post in a series looking at competitive research tools and their data accuracy. Well be looking at Spyfu.com today. Competitive research tools are meant to serve one purpose, to get accurate data on the competition and turn that into actionable items. So how do you know ifthe data that you are […]
