The Most Successful Content Begins With No Talking at All Are you aware of the holes in your content marketing? Do you know the buzz is among your consumers and what they’re talking about within your industry? Failing to practice social listening is a great pitfall among what could be highly successful companies. At Avalaunch […]
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A lot is said about changes in search engine optimization, pay-per-click, and social media strategy. These things are fluid, and rising and falling trends are to be expected. But did you know that copywriting morphs just as much, and paying attention to the changes will help you better target your audience? Here’s how copywriting is […]
Over the years at Avalaunch Media, we’ve produced countless visual presentations for companies large and small, aiming to transform complex, forgettable dribble to elegant, persuasive wisdom. We’ve seen all manner of decks: The Good, The Bad, and The Ugly. And that’s great, because it means we have an important role to play in helping individuals […]
Double Diamond Digital: Taking Your Customers From Base to Summit Being a Google Premier Partner definitely has its perks, including the opportunity to co-host digital marketing summits. This April we brought in the most influential minds in digital media to speak at our Double Diamond Digital Conference hosted at the Utah Museum of Fine Arts […]
As the world of SEO continues to evolve, I often ask companies how well their branded SEO is working. Many don’t know the difference between branded SEO and natural organic rankings. It is essential that a company not only know the difference between the two, but that each is taken into consideration when determining organic […]
How often do you take a step back and look at your daily habits? How often do you get a peak into the daily habits of some of the brightest PPC experts out there?! Well, I was curious what other PPC experts do that make them so successful so I asked them a simple question… what is […]
Instagram last week made a huge splash in the social media world by announcing its new Instagram Stories feature. If you haven’t been closely following up-and-coming social media or haven’t been on Snapchat, you will be totally confused about what the heck “stories” even are. A “story,” an online term originally coined by Snapchat, is […]
When significant changes in the PPC world have happened I’ve created resources to keep track of the announcements, opinions and results. Think Enhanced Campaigns and Adwords (Not Provided). The recent change that the right side ads on Adwords would be discontinued feels like one of those significant industry moments. So, to keep track of the impact […]
Advertisers are scrambling to understand the new announcement that Google will be “removing the query from the referer on ad clicks originating from SSL searches on Google.com,” according to Paul Feng, the Adwords Product Management Director. But what does it all mean? Probably not what you think. Here’s my round up of all announcements, opinions, […]
