Search & Reputation Management – What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue. Moderator: Barry Smyth, Director, Search Strategies Speakers: Chris […]
Local Search Marketing Tactics – Local search doesn’t only happen in relation what’s on a map. This session looks at a variety of local search tactics that are not necessarily tied to your physical location’s listing. Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Speakers: Scott Dunlap, CEO, NearbyNow, Inc. Matt McGee, Assignment Editor, Search […]
Technical SEO Issues For Developers – Highlights the most important elements to consider for search engine optimization (SEO) when building a web application infrastructure and provides tactical details about how to implement those elements. Moderator: Vanessa Fox Speakers: Patrick Bennett, Arnab Bhattachajee, Michael Gray, Maile Ohye Patrick Bennett, Founder Modern Blue, Notes – Topic: SEO […]
Sitting here at SMX West in Santa Clara CA. Danny Sullivan is about to open the conference and give his keynote. Here is my take-away from his speech. Follow me on Twitter for micro updates: http://twitter.com/atraine. Danny Sullivan Keynote Congrats to winner of the biggest search geek contest for SMX West 2009: Keri Morgret. Congrats […]
Many of you have probably read the book “The Tipping Point” by Malcolm Gladwell, but for those of you who haven’t… the book is based on the premise that there is always a tipping point (aka significant momentum shift) in the life cycle of a message that becomies a wide spread epidemic, and that the […]
I am convinced of it. I had a conversation earlier this week with an individual I will call “Frank” – I do not want to share his real name here without his permission – who had it out with two of his bosses. A few weeks ago these Corporate bunnies tried to scare Frank by […]
This morning I was outside sitting by the pool, getting some work done on the macbook and enjoying a beautiful sunny Arizona day when something IMO funny dawned on me. Do I know how to interact with people without technology? LOL, of course I do – but it got me thinking and laughing. (Side Note) […]
I had a great conversation with a client last night that lasted until 10 PM. I usually don’t schedule meetings that late (or like them) but in this situation I had no other choice. It turns out that it ended up being a good meeting that involved a lot of listening. It got me thinking […]
I have been pretty impressed at the sheer quality of the testimonials generated by the retail arm of DSM over the last few weeks. So, I decided to write a blog post encapsulating 5 steps any business can take to receive killer testimonials. Step 1 – It all starts with a great product or service. […]
If you are a lover of football – especially the NFL you enjoyed the Superbowl last night. That was one of the best games I have watched all year. Exactly what you would expect from a Superbowl! I am sad that my Cardinals did not win, but the Steelers did an amzing job pulling off […]
