We’ve all heard the saying that a picture is worth a thousand words. It has never been more true for content marketing. What the picture represents in digital marketing is a thousand words of successful conversion-focused content. With the ability to upload photos and create visual images for the web, audiences are turning to visual […]
Earlier this week, we launched our latest ‘CATSterpiece’: The PURRiodic Table of Internet Cats. The PURRiodic Table is an amazing interactive graphic that serves as a reference point for the internet’s amazing cats. Within these pages of the interweb, you can find everything you could ever want to know about your favorite feline, all wrapped-up in a […]
In a world of Social Media fails it’s refreshing and worthwhile to point out a win. People are quick to point out when a company does something wrong, why don’t we point out when they do something right instead?! AMIRIGHT? Here’s the story: Here at Avalaunch Media we use the retargeting platform Adroll for our […]
Valentine’s Day is this week and brands are showing the love already. It’s time for romantic stories to make the front page of Reddit and HARO pitches about relationships. As a social media marketer I’m on the hunt for the perfect Valentine’s Day social media campaign, here are a few favorites. 1. Evian #iloveyoulike I’m […]
For months you’ve been running Facebook ads and may be feeling like you’ve exhausted every targeting option Facebook offers. You have used the various targeting options by uploading custom audience lists, inserting precise interests, selecting broad categories and targeting fans or friends of friends through advanced connection targeting. Even after all of these targeting options […]
This was my first year at PubCon (an internet marketing and social media conference), though several of our team are regular speakers. Matt Siltala is a bit of a PubCon celeb (he’s famous for his beard and seo/social street cred). Here’s the team in Vegas. I went to most of the PR-related sessions, most of […]
I had an awesome opportunity to speak at the Local U workshop hosted by SMX Advanced in Seattle this year. My presentation was infested with cute little Cats and Kittens, but it was also full of social media marketing info. The presentation was geared towards those who are still trying to figure out how, […]
First of all, SearchFest 2013 was an amazing event. If you have never been to one, (this was my first) I HIGHLY recommend going. The venue was fantastic and the content was even better. I have never been to Portland before, and it what a great town it was! I even got to try some […]
Last week, while the Presidential candidates were duking it out on stage in Colorado, another battle was waging behind the scenes on Twitter. During the debate, President Obama attempted to rebut Romney’s healthcare voucher program by analogizing a story from his dear, sweet grandmother’s life. Immediately, amongst the many people exercising their free speech rights […]
This is a question I get asked on a pretty regular basis (minus the maybe I’m just stupid part), and I often find myself thinking, “how can this person not know what content marketing is”? So, I’ve taken it upon myself to write a beginner’s guide to content marketing. So, what is content marketing? I […]
